Marketing Plan - 1152 Words

Written Assignment 2 Gloria Cevallos Formerly known as Stuart Cellars, now Bel Vino is one of the friendliest and finest family owned wineries in Southern California. Since their inception their goal has been to produce wine they are proud of sharing and selling at the right price. They strive to succeed in their industry by adopting wine making traditions of the Old World, meaning Europe and regions of the Mediterranean, while producing it at the local Californian wineries. Producing 150 tons of grapes and 16,000 cases of wine per year, Stuart Cellars’ 49 acre estate vineyard is a winery like no other. For Stuart Cellars, the business of making wine, not only involves the process of making a superior wine that would satisfy†¦show more content†¦After all, the fair value of wine is ultimately determined by how much disposable income there is and therefore how much the consumer is willing to pay. Wine prices vary tremendously as it market fluctuates and we consider the fact that expensive wine not always equals great taste in the mind of the consumer. We all perceive the value of something very differently. Wine is one of those items that price doesn’t dictates quality. A person can be perfectly satisfied with a $5 bottle of wine even when is able to financially a more expensive one. Whereas someone else can never be satisfied is the price is not high as they have the perception that if something cost more is worth more. There a segment of the population that is always looking for what is discounted, without any regard for quality, taste or brand. Lastly, we know that there are no simple answers to determine the final price tag of a bottle of wine; however with some degree of certainty, we can say that demand determines and promotes the price of an item. . However, high scores and good reviews from respected magazines or word of mouth, a label with a reputation of quality, rare and limited supplies combined, gives Stuart Cellars the right recipe for a successful pricing strategy. Along with their pricing strategy, marketing and distribution are also factors they consider very closely as it adds to the final cost as well. In dealing with the distributionShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreMarketing Plan3248 Words   |  13 PagesSAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrateRead MoreMarketing Plan4753 Words   |  20 Pagesresponsible firm by highlighting its products based on ecotourism, community tourism and sustainable tourism. 2. Situation Analysis Blaze Mountain travels and Tours has been operating for several years now. The trips have been well received, and marketing is now critical to its continued success and future profitability. Blaze Mountain travels and tours offer concepts like ecotourism and sustainable tourism to older tourists and hard adventure trips to the student tourists. This target market appreciatesRead MoreMarketing Plan3688 Words   |  15 PagesSITUATION ANALYSIS The marketing environment for LIMCOMA represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. An illustration below shows a SWOT analysis of the company to highlight LIMCOMA’s strengths, weaknesses, opportunities, and threats. Strengths LIMCOMA’S dedicated founders understand the target market and products. LIMCOMA has achieved distribution in several markets with quick acceptance The firm has a very littleRead MoreMarketing Plan3847 Words   |  16 PagesA marketing plan is a comprehensive blueprint which outlines an organization s overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look atRead MoreMarketing Planning : The Marketing Plan Essay1545 Words   |  7 PagesTo attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base

Drinking on College Campuses - 1799 Words

Drinking on College Campuses Underage students drinking on college campuses has been a problem for countless years. Parents and professors look over the problem of students drinking and look at their college life in a positive way. They understand the students to be studying, making new friends, or working. Instead, an abundance of students are partying and drinking at these parties. The transformation from high school to college causes stress to the students. Therefore, instead of the students looking towards studying more, they start partying to solve their problems. Once they start partying, it gets harder for them to stop and they become depressed. Students drinking at college has become a provision for them, thinking it would help with their stress and problems rather than causing other predicaments. Parents would like to think that their children are doing what they’re expected to do while at college rather than drinking and partying. According to Lucy E. Napper who wrote â€Å"What Are Other Parents Saying? Perceived Parental Communication Norms and the Relationship Between Alcohol-Specific Parental Communication and College Student Drinking,† states parents perceive their children to be studying and making new friends. The parents presume their children to be cramming in plenty of studying for the upcoming classes (Napper 6, 7). According to Paul J. Gruenewald who wrote â€Å"A Dose–Response Perspective on College Drinking and Related Problems,† states students should beShow MoreRelatedUnderage Drinking On College Campuses1464 Words   |  6 PagesUnderage Drinking on College Campuses Everyday there are young adults drinking underage around the United states on and off college campuses. Even with a national drinking age and laws that govern that d rinking age, young adults are still drinking. Many universities across the nation have tried to eliminate underage drinking, by creating a zero alcohol on campus policy. This policy pertains to all students whether of drinking age or not. The universities that create such policies are known to collegeRead MoreBinge Drinking On College Campuses1459 Words   |  6 PagesPaul October 28, 2014 Binge Drinking On College Campuses Over the past few years, there has been this big debate about whether the drinking age should be lowered to 18 or if it should stay at 21. Those in favor of lowering the drinking age to 18 argue that someone who is old enough to serve their country should be allowed to have a drink. Those who are in favor of keeping the minimum legal drinking age at 21 because of consequences regarding psychological developmentRead MoreBinge Drinking On College Campuses1536 Words   |  7 PagesYacob Ali 30 November 2015 Binge Drinking on College Campuses Approximately four out of five college students drink alcohol (niaaa.nih.gov). Although alcohol does not have immediate negative effects, over consumption can lead to serious consequences. For example, 1,825 college students between the ages of 18 and 24 die each year from alcohol-related unintentional injuries (niaaa.nih.gov).Most alcohol-related injuries and accident are a result of binge drinking. The National Institute on AlcoholRead MoreEffects Of Binge Drinking On College Campuses1038 Words   |  5 PagesSince 1997, binge drinking has been increasing each year (Wechsler, Lee, Kuo. 2010). Binge drinking is no stranger to San Jose State University as well as college campuses nationwide (Police Department, n.d.). Binge drinking has been on epidemic on college campuses and continues to grow over the course of time with alarming numbers of incidents that occur while under the influence. Since binge drinking is common on most college campuses, about 60% of students nationwide h ave stated that they haveRead MoreStopping Binge Drinking on College Campuses726 Words   |  3 PagesFact or Fiction â€Å"Getting Serious about Eradicating Binge Drinking,† a text written Henry Wechsler was first introduced to me in my English 102 class. In this Essay Wechsler brought to the reader’s attention that binge drinking was major problem on many college campuses. Wechsler aims to convince readers that binge drinking is a problem that needs to be stopped. Some of Wechsler’s statements made in this text were persuasive while others were opinions. Wechsler begins this essay by introducingRead MoreThe Effects Of Binge Drinking On College Campuses901 Words   |  4 PagesSuccessful or Unsuccessfully Bruffee unsuccessfully grabbed my attention because his persuasive ways were weak and ineffective. I find his persuasiveness to be imprecise with no correlation between binge drinking and loneliness to which he refers as due to the lack of friends and being unfamiliar to school grounds led him to join a fraternity. For instance, his claims are supported based on personal experiences and personal observations such as students having difficulty of making a new group ofRead MoreBinge Drinking on College Campuses Essay992 Words   |  4 PagesBinge Drinking on College Campuses High school is over and it is your first time away form home, what are you going to do? The typical college student wants to party! Of the people that were surveyed over half believed that the legal drinking age should be lowered. [O’Kane 1] The legal age to drink in the United States is now 21 years old; college freshman, sophomores, and some juniors are not of the legal age to drink. This causes a problem on many campuses; several students are experiencingRead MoreEffects Of Binge Drinking On College Campuses846 Words   |  4 Pagesconsumption occurs in the form of Binge Drinking, which experts say peaks at the age of nineteen.† (qtd by Listfield). Binge Drinking is the consumption of excessive amounts of alcohol in a short period of time. The author, Emily Listfield, defines that the standard alcohol consumption over a two hour period is considered to be four beers for women and five beers for men. This has become a great distraction for college students nation wide and a major dilemma on college campuses. Nearly two hundred thousandRead MoreEffects Of Binge Drinking On College Campuses1202 Words   |  5 PagesIntroduction Since 1997, binge drinking has increased each year (Wechsler, Lee, Kuo. 2010). Binge drinking is no stranger to San Jose State University as well as college campuses nationwide (Police Department, n.d.). Binge drinking has been on epidemic on college campuses and continues to grow over the course of time with alarming numbers of incidents that occur while under the influence. Since binge drinking is common on most college campuses, about 60% of students nationwide have stated thatRead MoreThe Effects Of Binge Drinking And Sexual Assault On College Campuses1411 Words   |  6 PagesThe United States is a country of freedom. Most of people can find their lives which they want. Especially, the college students can join in some activates and clubs. Their campus lives are always fulfilling. However, there are still some dangers among the campus, and most is from the students themselves. Recent survey estimates provided by Fisher, Cullen, and Turner (2000) revealed that for every 1,000 women attending institutions of higher education, there may well be 35 incidents of rape in a

The Effect of the Second Hand Clothing Industry on the...

Towards the end of the twentieth century the western world became more aware of its responsibility to protect the earth from human waste. There are enumerable movements and organization that aim to protect the ozone, oceans, polar ice caps, air, soil and land fills. A recurring message that all organizations who work to save the earth spread is the need for humans to recycle. In North America items that are no longer wanted but are still useable are donated to Charitable organizations like Goodwill and Salvation Army. People are expected to recycle everything from old containers to electronics cars and clothing. Americans donate about two point five billion pounds of clothing each year (Packer 2002). Everyone feels a little better†¦show more content†¦Although lower class Americans and Europeans had a history of wearing used clothes, they were still unwilling to excess military uniforms because garments were a marker of economic status and a persons in ability to afford ne w clothes. It is one thing to have to wear used clothes but another to make a social announcement about the price and origin of ones clothing. Old uniforms found home in the wardrobes of Africans who proudly integrated the items from the new world into their wardrobe (Martin 407). With the industrial revolution came an increase in disposable income which meant Westerners could afford to spend more money on clothing thus leading to an increase in cast offs. Clothing is no longer a necessity in the Western world due to the success of industrialization in the western world resulting in lower production cost. The purchase of new clothes is a method of self indulgence that results in over three hundred and fifty billion dollar industry in America alone (Morss Global Finance). With the seasonal purchase of new clothes, the old are taken to the local salvation army and thrift stores are dispensed at drop off bins found at malls and shopping centers. Most Americans assume that the journey o f their old clothes ends in America where they are repurchased by poor Americans. However, the truth even poor Americans are unwillingShow MoreRelatedThe Effects of Globalization on Women in East Africa1274 Words   |  5 PagesThe Effects of Globalization on Women in East Africa Imagine you are a woman working in East Africa. You were forced to drop out of school because your family couldn’t afford it and you are unable to provide a good quality of life for your children so you have to work at a labor-intensive job that pays poorly and has no benefits. This is the sad reality for many women in East Africa. In many African countries, women receive less formal schooling job training, and opportunities for advancement withinRead MoreThe Travels Of A T Shirt1248 Words   |  5 PagesAnswer 1 â€Å"The Travels of a T-shirt in the Global Economy† focuses on a t-tshirt that makes its way around the world from the beginning stages of production to the end of its usefulness. Pietra Rivoli, an economist and the author of the book, tracks the life story of her t-shirt and explores the relationships between people, politics and markets. The book is broken down into four parts: â€Å"King Cotton†, â€Å"Made in China†, â€Å"Trouble at the Border† and â€Å"My T-shirt Finally Encounters a Free Market†. Read MoreGeneral Motors4073 Words   |  17 Pagesinformation obtainable from it to formulate your answer. At the business unit level the strategic issues of General Motors are both practical co-ordination of operating units and about developing and sustaining a competitive advantage for the cars and industry that they provide. The marketing manager’s role is to formulate and implement strategies that deal with the positioning: General Motors has to find a way of positioning and differentiating its cars and services against rivals such as BMW. TheyRead MoreAnalyse the Causes of Poverty in the World and Evaluate Attempts to Address It on a Global Scale1391 Words   |  6 Pagescontributes to its high level of poverty. Comparatively, in Western Europe, countries such as Belgium and the Netherlands also have high population densities but use mechanised farming and high-tech industries which is one reason why they have a high standard of living. On the other hand, many parts of Sub-Saharan Africa have very low population densities, 80 persons per square mile. Here they use manual subsistence farming, in an area where the land is infertile and they have a lack of resources in terms ofRead MoreThe Impact of Globalization on the Retail Industry in South Africa2468 Words   |  10 PagesThe impact of Globalization on the Retail Industry in South Africa by Niezaam Jedaar 18 March 2011 Submitted as part of the requirements for Business Fundamentals in the B Tech (I.T.) program at the Cape Peninsula University of Technology PLAGIARISM DECLARATION Plagiarism is defined as the unacknowledged or unattributed copying of material from any information source whether written, printed or electronic. This includes copying from a fellow student. The use of such material is a formRead MoreThe Crisis of Developing Countries Results from Two Sets of Factors. Clearly Identify and Critically Discuss Both Sets of Factors. in Your View, Which Sets of Factors Weigh More for the Development Crisis and Why?3026 Words   |  13 Pagesword ‘development’ has been an issue of great discussion in the media both in developing countries both in Africa and the world at large. The leaders of LDCs have for years been trying to change their countries for the better so as to bring them up to par with the developed countries of the world but can most developing countries can show, much of this effort has proved to be in vain as these countries are still struggling. These countries are in what is termed as the crisis of development whichRead Mor eInternational Aid Or Development Assistance Essay2412 Words   |  10 PagesInternational aid or development assistance is defined in several ways. The Organization for Economic Co-operation and Development (OECD) defines international aid to â€Å"include grants and loans to developing countries and territories which are: (i) with the promotion of economic development and welfare in the recipient country as the main objective and (ii) at concessional financial terms (i.e. conveys a grant element of at least 25 percent).† This definition is commonly accepted, however; some analystsRead MoreWhy Did The Industrial Revolution Begin?1535 Words   |  7 Pagesone of the highest incomes in the entire world, the income was high way before industrialization. By Britain having a high income created a population with disposable income for the products like clothing produced in factories, and commodity products that supported trade in the 17th and 18th centuries. Second reason is bec ause Britain was relatively well-developed financial sector. The British Financial Sector in the 17th and 18th centuries was one of the most progressive and refined in the world. BritainRead MoreEssay about Social, Economic and Environmental Impacts in Tourism2275 Words   |  10 Pagessustainability, to highlight the importance of these crucial issues to sustainable development of tourism. The term sustainable tourism means, tourism that is developed in such a way so as to meet the needs of the present without compromising the ability of future generations to meet their own needs (Lawton Weaver, 2006, pp. 343). This is an important concept when analysing the various impacts of tourism industries within a particular area. Keeping this in mind, the Sustainable tourism values and

Msft Accounting Essay - 659 Words

1. This question addresses the effect of Microsoft’s software capitalization policy on its financial statements. Ignore any potential tax effects. Estimate the effect of capitalizing software costs on Microsoft’s fiscal 1997, 1998, and 1999 income statements and balance sheets. Assume that 1) 60% of Microsoft’s research and development expenses were incurred after technological feasibility was established, 2) the average product life was two years, 3) the company had always capitalized these costs; and 4) the company begins amortization capitalized software costs at the beginning of the following fiscal year. Briefly speculate as to why Microsoft chose to expense all software costs as incurred rather than capitalizing a portion of these†¦show more content†¦Microsoft announced to integrate the internet technologies on Windows 95 and Office 97 giving an impetus to the sales of these products and a portion of these revenues should be deferred into the future. 3. What would be the combined effect of these two policies on Microsoft’s fiscal 1997, 1998, and 1999 financial statements? Answer: The revenue coming from the promise to integrate internet technologies on Windows 95 and office would be recognized in the future by the revenue recognition policy. However, the development costs to provide these enhancements are already incurred in the and expensed in the company’s treatment for the software development costs. The combined effect of these two policies is the mismatch of expense with revenue. 4. The case indicates that the company’s â€Å"market value† of equity at June 30, 1999 was $460 billion. Compare this to the company’s â€Å"book value† of equity. What factors likely explain the difference between these two values? Answer: The difference between the company’s market value and book value is a factor of the intangible assets like brand value, human capital, customer satisfaction and loyalty. These intangible assets become the factor of production providing future growth. Microsoft’s accounting policies had a negative impact on the book value of the company. 5. Would you characterize Microsoft’s overall financial reporting strategy as aggressive orShow MoreRelatedFinancial Analysis of Microsoft Corp. Essay2293 Words   |  10 Pagesratios the company is allowed to see how profitable the company. In addition it can serve as an examination of the overall performance of the company’s operations and how do these compare to past performances or other companies. The ratios in which accounting measures the profitability of a company are Profit Margin, Price over Earnings, Return on Equity and Return on Assets. In terms of Profit Margin it has a high ratio, which means that our company is turning 76.3% more of each dollar that we sellRead MoreDMBA620 Week 2 Fin Analysis Essay2581 Words   |  11 Pagesï » ¿Financial Accounting Individual Assignment: 1) What 3 items of important information does the income statement reveal about the financial performance of the company over the last three years?   Ans: The income statement lists the revenues minus expenses or costs of goods sold and operating expenses and will reveal a net income or net loss (Revenues – Expenses = Net Profit or Net Loss). Income statements show how much money a company made and spent over a period of time. Income Statements coverRead MoreBest Financial Statement1159 Words   |  5 Pagesquarterly basis as part of a public company s required SEC (Securities Exchange Commission) filings. Follow me, and let s go dig up Microsoft s (Nasdaq: MSFT) cash flow statement. 1) Click over to quotes.fool.com, or click the Quotes/Data tab at the top of this page. 2) On the left side of the page, under the Data heading, type MSFT, and click the SEC Filings button. (You should find yourself on this page.) 3) You now face a list of documents with funky form names. You re lookingRead MoreAnalysis of Microsofts Accounting Policy2832 Words   |  12 Pages| Case Study: Analysis of Microsoft’s Accounting Policies Introduction Microsoft’s business As the most widely recognized company in the world, Microsoft dominated the home computer operating system market with MS-DOS and Microsoft Windows, a graphical extension for MS-DOS in 1980s.The company was founded by Bill Gates and Paul Allen and went public on March 13th, 1986 with the price of $25.75 per share. Since going public, the company’s performance kept being outstanding. Microsoft notRead MoreIbm and Microsoft Financial Statement Analysis5499 Words   |  22 Pagesposition as a result of debt. Illustration 2 IBM Balance Sheet 1.6 1.4 1.2 1 0.8 0.6 0.4 0.2 0 2007 IBM-Current Ratio 2008 2009 2 1.8 1.6 1.4 1.2 1 0.8 0.6 0.4 0.2 0 2007 2008 2009 9 Microsoft Balance Sheet IBM-Debt to Asset Ratio MSFT-Current Ratio MSFT-Debt to Asset Ratio The return on assets for Microsoft is quite high and consistent for the past three years 21.2% in 2007, 26% in 2008 and then a dip to 19.3% in 2009. I am sure Microsoft felt the 2009 dip was terrible but when you lookRead MoreMicrosofts Accounting Cycle Or Fiscal1568 Words   |  7 PagesMicrosoft is traded on the NASDAQ stock market using the ticker symbol is MSFT. The current stock price as of October 14th 2015 is $46.84. The trading range over the past year has been between $39.72 and $50.05. The dividend rate is $1.44 and their yield is 3.06. Satya Nadella is Microsoft CEO; he is only the third CEO in Microsoft’s history. Their headquarters are located at One Microsoft Way Redmond, Washington. Microsoft’s accounting cycle or fiscal year runs from July 1st to June 30th. The ending dateRead MoreFinancial Ratios Analysis Of Microsoft Corporation979 Words   |  4 Pagesmargin is the ratio of net income to sales and indicates how much of each dollar of sales is left over after all expenses. The ratio of net income to total assets measures the return on total assets (ROA) after interest and taxes. The ‘bottom line’ accounting ratio is the ratio of net income to common equity, which measures the return on common equity (ROE). Microsoft’s Profitability ratios can be illustrated in the chart below. Profitability ratios 2009 2010 2011 2012 2013 Gross profit 86. 34% 81Read MoreThe Microsoft Corporation and Apple Computers, Inc.: Annual Report Comparision4025 Words   |  17 Pagesmust manage extensive assets and liabilities. Since both companies report large amounts of income, the matter of accounting checks and balances becomes more complicated than many smaller companies, but equally as important. Financial reports and the audits of these reports are public information and serve to provide a process to decrease errors and omissions and questionable accounting practices. History of Microsoft and Apple Microsoft. The idea of Microsoft was born in the minds of Bill GatesRead MoreFinancial Accounting 504 Final Project Essay1514 Words   |  7 PagesFinancial Accounting 504 23-Jun-13 Professor Chung Oracle v Microsoft Final Course Project As noted in Wikipedia Oracle is headquartered in Redwood, California. It was founded in 1977 and is the worlds third largest soft wear developer in sales. According to Yahoo Finance Oracle is a multi-faceted operation. Oracle provides a vast amount of services for the internet and computer. It provides cloud applications, IT consulting services, licenses middleware software which includes database andRead MoreApple Financial Analysis Essay example10900 Words   |  44 PagesFinancial Analysis Project APPLE INC. Rev 1.1 A Financial Analysis Project By Josie Chavez Submitted to Kendra Huff, Ph.D. Assistant Professor of Accounting and Finance College of Business Administration Texas Aamp;M University-Kingsville BUSINESS FINANCE 3338 Spring 2011 TABLE OF CONTENTS LIST OF TABLES iii LIST OF FIGURES v 1. CORPORATE OVERVIEW 1 1.1 Overview of Industry 1 1.2 Overview of Corporation 2 1.2.1 Product/Service Description 4 1.2

Literacy Case Study Free Essays

Literature serves as a repository of human experience. The possibility of such is evident in the personal and political character evident in the creation of a literary work. Such a character is present in the process of creating a literary work. We will write a custom essay sample on Literacy Case Study or any similar topic only for you Order Now The literary work may be depicted as an artist’s compilation of thoughts and ideas formulated into a coherent whole. The process of formulating such is spearheaded by the artist’s acquisition of language through the socialization process. Socialization occurs at the formal and informal level. The formal level is generally characterized by the acquisition of the syntactical and semantical rules of a language. Such a process occurs during a child’s education. The acquisition of language, as well as the development of the interest for a particular language may occur during the early part of a child’s socialization process with the family. The family serves as the main element for a child’s acquisition of interest for particular styles or one may even state for particular literary genres. Hence, a child who has been introduced at an early age to fairly tales may have a taste for the fantastic and the supernatural. At the same time, a child introduced to personal narratives may develop an interest for personal narrations. In lieu of this, what follows is the result of literacy case study conducted with a peer/classmate. The study opts to present an analysis of a peer’s literacy level though the analysis of his/her reading and writing skills. Such an analysis involves the assessment of the individual’s personal views to the reading and writing process and the relation of these views to the individual’s assessment of his literacy level. Method The methodology employed for this case study involves a one on one interview with a particular peer/classmate. The methodology used enables the interviewer to assess the literacy level of the interviewee in terms of conversational language. Such an assessment enables the interviewer to consider the interviewee’s communication skills, which mirrors the interviewee’s self-perceived competency of his literacy level. Evaluation This case study was conducted with a classmate [Ali]. Several questions were posed which considered Ali’s socialization experience in terms of language acquisition. The study shows that an individual’s literacy level increasingly develops throughout the life span because of the continuous stimulation of various stimuli that necessitates the individual’s continuous use of his reading and writing skills. In Ali’s case, this is evident, as he perceives literature as the focal point, which enabled him to develop an interest for the other subjects during his junior year. In relation to this, his later years of development [specifically that which is situated within the University] mirrors his literacy development. Ali’s development has shifted towards a highly personal consideration of the role of these aforementioned skills in the development of his own voice and hence his own identity. Summary and Recommendations Based upon the interview, I perceive Ali’s utilization of the personal value that literature serves for the individual. Personal here ought to be understood as private. Literature for Ali thereby serves as an ensemble of various accounts that serve to reject the discursive unity that constructs subjectivity as simultaneously individualized and totalized since literature as Ali perceives it or utilizes it in his life takes the form or style of several generic discourses. The acts correlated with literature [reading and writing] thereby stand for Ali as acts that enable the discovery of the self through the daily recording of events that allows the creation of his singular account of the transactions and movements of his life. As I reckon, Ali’s interest lies in the creation of self-narratives in the form of daily records of his daily transactions. Such an act may be seen as an exercise of selfhood wherein Ali portrays his perception of his intimate self while recognizing that it is his mere perception of his self. Ali thereby allows the subversion of the act of turning â€Å"real lives into writing† as he allows the existence of conflicts and confusions in the formation of his identity [as depicted in his writings]. Ali himself notes that literature enables him to perceive the mistakes the he continuously commits in the act of delving within and understanding a literary work. Literature, in this sense, presents Ali with the form in which he may be able to continuously exercise the act of self-formation and hence self-creation. The possibility of such is evident if one considers that Ali takes the act of understanding a literary work as an internal act, which necessitates the reader’s complete understanding of the content of literary work. Such an understanding, although enabled and nurtured within a group through the introduction of various diverse views is only possible when one isolates one’s self in order to reassess one’s thoughts in connection to the simultaneous views presented within a group. To understand a literary work thereby serves as a process of reconsidering the self in order to attain a form of consensus within one’s self that enables the self’s creation and hence specification of its view. Literature, for Ali, thereby serves as a medium for self discovery and self creation wherein the acts of both reading and writing serve as the facilitators for the initial creation and finally in the end Ali’s own medium for the specification and exposition of his self as represented through his own creative work.       How to cite Literacy Case Study, Free Case study samples

Job Satisfaction and Organizational Commitment

Question: Have influence on the nature and process of the change. Respect the person who is championing the change. Expect the change will result in personal gain. Answer: To elicit positive reactions, the ABC Organization should adapt to change based on job satisfaction and organizational commitment. These work related components need to focus on different areas like communication, principal support and management competence (Vakola, Armenakis Oreg, 2013). However, to achieve positive responses it is important that there should be compensation involved with a change in job design and a focus on well-being. The change undertaken will lead to stimulate responses by changing beliefs and instilling coping behaviors in the organization to have a pleasantness reaction (Petrou, Demerouti Schaufeli, 2015). References Petrou, P., Demerouti, E., Schaufeli, W. B. (2015). Job crafting in changing organizations: Antecedents and implications for exhaustion and performance.Journal of occupational health psychology,20(4), 470. Vakola, M., Armenakis, A., Oreg, S. (2013). Reactions to organizational change from an individual differences perspective: A review of empirical research.The Psychology of Organizational Change: Viewing Change from the Employee's Perspective, 95-122.