Critical Review of the Film Slumdog Millionaire Essay

Critical Review of the Film Slumdog Millionaire - Essay Example These themes underscore the overlapping narratives in the film Slumdog Millionaire, 2008, a British production with Indian cast and crew, using both English and Hindi, with English subtitles for international viewing. The film is directed by Danny Boyle, produced by Christian Colson, screenplay written by Simon Beaufoy, and based on Vikas Swarup’s book Q & A (IMDb, 2012). It won eight out of ten Academy Awards, 2009, along that of ‘Best Picture’, as well as several other international awards (Paul, 2011). Thesis Statement: The purpose of this paper is to critically review the film â€Å"Slumdog Millionaire†. It will be argued that Orientalist discourses circulate in the film, and media representations of cultural images influence how people identify themselves and their place in the world. Thus, globalization and the politics of identity creation, as well as spatial and economic inequality in an increasingly interconnected world will be examined. Globalizat ion and the Politics of Identity Creation in â€Å"Slumdog Millionaire† The world today is distinguished by a new role for the imagination in social life. Thus, focusing on the image, the imagined and the imaginary, Appadurai (2004) indicates that critical changes are emerging in global cultural processes, with the imagination becoming part of social practice, enabling negotiation between action and globally defined fields of possibility. Film-makers attempt to please the audience by imaginatively using the cultural mythology of the era. â€Å"Myths are transformations of fundamental conflicts or contradictions that in reality cannot be resolved† (Paul, 2011, p.451). Similar to dreams functioning as wish fulfillments in several cases, films provide wish-fulfilling solutions to human dilemmas. This forms the main theme of the film Slumdog Millionaire, in which the 18-year-old Jamal Malik, a Muslim youth played by new comer Dev Patel, is about to win a jackpot of 20 mill ion rupees on the Hindi version of Who Wants to be a Millionaire. However, during a break before the final round, convinced that this uneducated boy must have cheated, the quiz master gets Jamal taken away to be interrogated by the inspector of police. The film uses the questions on the quiz show that Jamal miraculously answers, to reveal his life story in flash backs. He answers each question correctly due to specific incidents in his past that coincidentally gave him the required information or knowledge (Gilbey, 2009). Media representation of cultural images influences how people identify themselves and their place in the world. According to Peralta (2010), art, storytelling and history are inter-connected with cultural identity. The medium of cinema is a form of art which narrates a story, and it is directly related to cultural influences. Cinema creates identity-formation particularly in the contemporary globalized world. Stories convey cultural memories besides relaying morali ty, judgment, history, and life lessons. Further, â€Å"like art, stories can create a place where we begin to understand or make sense of our world† (Peralta, 2010, p.27). Narratives are used to explain oneself to others, and in turn help in understanding the other. With the increasing interconnectedness of globalization, the media representatio

American Spending Patterns Research Paper Example | Topics and Well Written Essays - 3750 words

American Spending Patterns - Research Paper Example These changes are often triggered by major life events, some of these life events include getting a job, getting married, having children or retirement. Our analysis of spending matters should focus on the following groups of American people College Kids Young Married Couples Families with young children Families with teenagers Older couples whose children have moved out Retirees We will also examine the impact hard financial times have had on the spending patterns of Americans. The rising uncertainty and increasing unemployment has likely has a significant impact and we shall analyze its ramifications in the concluding pages of this report to ensure that a broad and all inclusive picture is provided. Reference Person Factor: It is intriguing to note that 26% of the nation’s consumer units have a reference person under the age of 35, and they constitute around 23% of the annual consumer spending. In contrast, households headed by people aged 65 or above constitute only 15 perc ent of the annual spending despite making up 20% of the total households. Households that are led by individuals aged between 35 and 64 constitute 53 percent of the population and account for 63 percent of the annual consumer spending. College Kids Spending Habits: College spending is influenced significantly by branding (McCullough). Brands are a major part of the conscious and subconscious decision making process of young college kids. This behavior is largely a result of an inclination towards impressing peers and creating a lasting impact. The state of the young American mindset can be summarized by their penchant towards branded jeans, so much so that they are willing to pay $150 for a pair, college women carrying $500 Louis Vutton bags, and men wearing $300 Gucci Belts (McCullough). A large part of this behavior is influenced by the ubiquitous parties that students tend to attend these days. Often, students who spend hundreds of dollars on buying stuff for one party repeat the same for another party the very fnext weekend. The fear that people will recognize previously worn profits, leading to tirades or belittlement leads students to go out of their way to make unnecessary purchases. Shopping is also considered to be a unique form of therapy; students feeling depressed, sad, or indifferent go to shopping to make themselves feel better. This is a unique opportunity for marketers to capitalize on; it’s not that students have the need, they go shopping when they feel like. Other than increasing spending on clothes, students are also more inclined towards spending highly on fast food and latest electronics, including gadgets such as smartphones and tablets. Students, who can afford a car, are also spending their money on them. An important feature of student spending is that they are generally spending more than they earn, according to a survey conducted by Alloy Media and Marketing (McCullough). A significant portion of student spending is done on f ood, however the remainder is spent on cell phone service, entertainment and clothing. It is safe to say that media and celebrities are influencing student behavior substantially. The desire of becoming as acceptable and cool as celebrities leads students, who can afford to, to buy expensive designer clothes and apparel. TV programs show a lot of luxury lifestyle. There are several reality shows that depict such lifestyles and for anyone who can afford such luxuries, it becomes a necessity. Student spending on fashion and food has led to rising level of debt

Service Area Analysis for Beaumont Essay Example for Free

Service Area Analysis for Beaumont Essay Beaumont Health System is a three-hospital regional health system with more than 1,725 beds with additional facilities that include nursing homes, home healthcare agency, research institute, primary and specialty care clinics, rehabilitation, cardiology, and cancer centers. offers a wide-range of services and programs to our adult and pediatric patients which includes Ninety-one medical and surgical specialties are represented on the Beaumont medical staff of more than 3,700 Michigan physicians with numerous community based medical centers throughout Detroit, Oakland, Macomb, and Wayne counties. The service area for Beaumont Hospital is Oakland County which consists of cities, villages, and townships with a population of 1,202,362 people. Approximately 30% of Oakland Countys 483,698 households have children aged 18 years old or younger. Beaumont is the exclusive clinical teaching site for the Oakland University William Beaumont School of Medicine. The system draws on a rich history of pioneering medical research to serve the health needs of southeastern Michigan and advance healing techniques nationwide. Education Level and Income Level The level of education of Oakland County as become a more educated county. 17.6 percent of the Oakland population in the year 2010 is a graduate of a professional degree. 24.6 percentage of people in Oakland county have a Bachelors Degree. 7.4 percent have an associates degree, and 21.3 percent have had some college but have no degree. Only 7.8 percent did not graduate high school. Which this number had decreased by 3 percent. While the number of people who have graduated with a professional degree or a bachelors degree have increased from 2000- 2010 by 4 percent. This census is from the population of people 25 and up. The median income for a household in the county was $61,907, and the median income for a family was $75,540 (these figures had risen to $62,308 and $79,589 respectively as of a 2009 estimate[8]). Males had a median income of $55,833 versus $35,890 for females. The per capita income for the county was $32,534. About 3.80% of families and 5.50% of the population were below the poverty line, including 6.50% of those under age 18 and 6.50% of those age 65 or over. In the year 2000 the census for households with seniors was 96,585 in the year 2010 census the number of households with seniors was 116,768. that is a percentage change of 20.9 percent. The number of households with seniors who live alone age 65 and up in 2000 was 39,910, and in 2010 the number of households 65 and older living alone is 47,290 which is a percentage change of 18.5 percent. Those two categories are the largest changing over the 10 year span out of all other age groups. To be more specific of age and the change of population from the year 2000 census through the 2010 census. According to the SEMCOG projections for the year 2040 the majority increase in population is almost strictly people the age 65 and up. Disadvantages for Beaumont: Competition from urgent care centers. Faster wait times than the hospitals along with less costly medical bills Recruitment, continued training, and retention of talented healthcare professionals.it will be important to always make sure their employees are happy and taken care of because it is easier for certain professionals to move on to somewhere else Advantages for Beaumont: They are well known and trusted throughout the community offering a variety of services for all age groups. They keep up on technology, new information, new techniques in the health field to help give better quality of care. Possible merger with Henry Ford for financial stability during the healthcare reform Top Competitors for Beaumont Health System Competitors | Detroit Medical Center | Henry Ford Health System | University of Michigan Health System | Huron Valley-Sinai Hospital St. Joseph Hospital Crittenton Hospital Summary A majority of the people in Oakland County have a median age of 40.2 but according to SEMCOG this median should increase due to the increased population of people 65 and up. The people are primarily educated therefore capable of making good sensible quality decisions. The Target market would be a population of 65 and older.

Tsingtao Marketing Strategy

Tsingtao Marketing Strategy This report base on Tsingtao Brewery Companys marketing strategy. Tsingtao beer is one of the most famous products in China. It has over 100 years history. The following market assessment has five sections. In the first section, there are some basic details of Tsingtao Brewery Company. And then the report will explain environment of Tsingtao beer in China; in the next section, there is the market mix strategies analysis which will be made to identify how Tsingtao beer use its strategies to adapt changing environment. In the fourth section, the report shows how the company operates STP strategies and percent examples. In the last part, connecting with brief SWOT analysis, writer rise up some recommendations. 1. Company Background Tsingtao Beer is the main product of Tsingtao Brewery Limited Company which is the oldest brewery in China. Its root can be traced back to 1903 when its predecessor Germanic beer Qingdao stock company, was established by the German businessmen and British businessman and joint venture in Qingdao (Tsingtao Brewery Limited Company, 2011). The Company was registered on 16 June 1993, and then issued H-shares in Hong Kong (Tsingtao Beer Stock (0168)), which were listed on the Stock of Exchange of Hong Kong Limited on 15 July 1993. It is the first domestic enterprise listed on an overseas stock exchange.(Hong Kong Stock Exchange, 2012) In the same year, the company issued A-shares in China (Qingdao beer (600600)), which were listed on Shanghai Stock Exchange on 27 August . This firm is the first company which listed in two places at the same time (Tsingtao Brewery Company Limited Official Web, 2012). After 100 years of development, Tsingtao Beer was listed among the top 500 brands all around the world successfully and became one of the official sponsors of the 2008 Beijing Olympic Games. The business scope of the Company is the production and sales of beer, and other related business. It occupies leading position in the domestic beer industry in terms of size and market share with 56 breweries in 18 provinces, cities and regions all over China (Tsingtao Beer, 2011). The value of its brand is à ¯Ã‚ ¿Ã‚ ¥50.258 billion as at 2012 (ChinaNews, 2011). 2. Business Environment It is very important that an organization considers its environment before beginning the marketing process. Once a marketer makes the initial decision to enter a new business, the company must have a good understanding of the local conditions in that region (Solomon, 2013). Usually, a market can be divided into two kinds of environment: macro and micro. 2.1  PEST Analysis of Tsingtao In macro environment analysis, PEST (Political, Economic, Social and Technological) is the most frequent decision to be used. This way focuses on the external, macro-environment in which your business operates. It provides the big picture framework, which helps business owners to build a vision of the future and to decide on appropriate actions that take into account (Dynamiq, 2012). (P)olitical Factors During the period of adopting the Reforming-and-Opening Policies, China has maintained social stability as it achieved rapid economic growth and raised peoples living standards. Productivity improves continuously. In such a policy environment, people do no longer just notice solving the problem of food and clothing, but the condition to achieve a higher quality of life. In this century, Chinese government started to encourage consuming and issue new economic strategies to stimulate that. Beer industry had a rapid development. In 2011, the beer industry achieved sales revenue, à ¯Ã‚ ¿Ã‚ ¥158.94 billion more than last year the corresponding period grows 22.9%, higher than the growth of beer production, liters of beer sales increase of 11.1% over the previous year(National Bureau of Statistics of China,2012). At the same time, China government increased the import tariffs on drinks, in a recent policy issued on the 15th Notice of Chinese General Administration of Customs by General Administration of Customs of the Peoples Republic of China in March 2012: From 15th April, a new duty tariff table entry articles will enforce. It said that the wines (including beer, wine, etc.) tariff rate increase to 50%. So it offers a good protection to the national beer enterprises, which has played a positive role in promoting sales (General Administration of Customs of the Peoples Republic of China, 2012). In addition, the Chinese government made a number of policies to regulate the food processing industries vigorously, in order to improve the admittance threshold, to improve the recall and delisting system and to strengthen the punishment on the illegal processing food industries. And they use product packaging policy to prevent vicious competition between beer enterprises (China International Beer Web, 2010). (E)conomic Factors The current economic situation in China now is keeping a stable growth. In 2008, the government decided to stimulate consumption, so there was a high rate of Economic growth. But in 2010, China cancel stimulate consumption policy gradually. Economic growth rate has dropped, but still keep in a normal range. Such growth not only shows Chinas growing potential of the Chinese market, but also led to the improvement to the Chinese peoples standard of livings. Since the economic crisis, the export volume of the international barley decline sharply. At the same time, the barley demand of Chinese beer industry is increasing. In this supply behind demand situation, the rising price of raw materials is another economic factor. Chinese beer industry has to maintain high speed development for many years, and become the largest beer barley importer all over the world. At present Chinese beer industry development speed is still as high as about 15% (China International Beer Web, 2011). However, although there is a huge demand of barley in China, China is not the traditional planting countries of barley. Rice in barley prices lead to the increasing of production cost greatly. (S)ocial-Cultural Factors Along with the beer market increasingly expanded in China, beer consumption gets bigger. Drinking beer has been transformed into a form of beer culture. The enthusiasm of Chinese seems to be gradually warming; they love to use beer to exchange emotions on the table. Comparing with drinking spirit, the feeling of drinking beer is cooler and more relax. It is suitable for all kinds of social occasions. The Olympics add passion, fashion, happy young elements into the products. It promotes the market share. An investigation shows that, in last few years, the amount of consumers who are 18-29 become the largest consumer groups of Tsingtao beer, risen by 14%(NBD, 2009). This will enhance the competitiveness of Tsingtao in the future. (T)echnical Factors In todays society, people pay more attention to health. So they improve the quality requirements of alcoholic drinks. Development of technology can improve the production efficiency, reduce production cost. Beer is a kind of popular drink, domestic and foreign constantly develops new technology beer production. Scientists found that, with the wavelength 410 mm, the intensity is 0.2 w / à £Ã… ½Ã‚ ¡of fluorescent lamp to yeast suspension uniform illumination hours later, fermentation activity can improve the 25-30%, and fermentation time shorten one day(Forhecz ,2009). 2.2 Micro Environment Marketing managements job is to attract and build relationships with customers by creating customer value and satisfaction (Kotler, 2005). It is related to the micro environment. In this section, the report mentions two aspects. 2.2.1 Competitors Analysis As alcoholic drinks, alternative products of Tsingtao beer exist. The first kind is called product competitor. This competitor can be divided into two kinds: soft drinks (nonalcoholic drinks) and alcohol. Soft drinks include carbonated drinks, fruit juices, dairy products and mineral water, etc. In some family parties, hotel get-together party banquets, they often become the beers alternative products. In terms of alternative products, the competitiveness yellow wine and spirit is not strong. But wine and beer for high-end customers are certain competitors. Of course, beer has its unique market positioning. In celebrating or party occasions, if people dont want to get drunk, beer will be the best choice. The second kind of competitors is Brand competitors. Main competitors are Snow beer and Yanjing beer. From the regional distribution, Tsingtao beer bases on Shandong province, and has made the good record in the south China, east China; Snow started from northeast China, then set up base areas in Sichuan, Anhui and Tianjin; Yanjing beer occupied more than 95% of the market in Beijing firmly(Liu, 2008). However, we need notice that in China, there is not any manufacturer having the absolute control of market share. In 2011, Tsingtao beer only has 19% of the share, the sum share of former three manufacturers market (Tsingtao, Yanjing, Snow) is less than 45%. So the company faced this extremely competitive market environment (National Bureau of Statistics of China, 2012). 2.2.2 Customer Behavior Analysis In China, with the improvement of living standards and the deregulation of government, buying beer has become routine problem solving (Solomon, 2013). As a kind of fast moving consumer goods, beer appears in the Chinese daily life frequently. When people need to drink beer, everyone will have some brands for choosing. Some of them are come from internal experience, such as middle-aged people, they have many drinking experience. On the other hand, for the younger, it is likely come from the external experience, such as advertisings or recommendations (Mooij, 2011). In addition, when consumers are making purchase decision, they may have preferences of beers taste, price or the enterprise culture. The taste of Tsingtao is light type. It is conform to the Asian habit. Most products strategy of Tsingtao is high quality and high price. When feting friend or business mates, Chinese are more willing to choose this to show their sincerity. 3. Marketing Mix A planned mix of the controllable elements of a products marketing plan commonly termed as 4Ps: product, price, place and promotion (BusinessDictionary, 2012). 3.1 Production The product is the code of the marketing operation. The enterprises all behavior is focus on the product. When the products purchased in different situation, they meet the diverse needs from different consumers. This is what the companys managers should consider. Tsingtao beer introduced different types of beer to satisfy the requirements of different social activities. Such as in the south of China, the people prefer sweet and refreshing beer, so Tsingtao introduced Draft beer; And successful middle-aged business people normally need higher life quality and have certain economic ability, so in business negotiation occasion, they will choose Gold beer; Besides, the economic ability of university graduates who just enter the society is limited, in the leisure occasions, they would choose Shanshui beer which the price is a bit lower(Tsingtao Brewery Company Limited Official Web, 2012). Tsingtao beer also develops new products actively and gives them heterogeneity packages. Such as in the packing of Gold beer, Pure Draft beer, there are clearly epidemic elements. It establishes a solid foundation for entering the market of the Tsingtao beer. For the high-end product, as Gold beer, managers mainly adopt unified luxury packaging strategy, but the cost of product packaging is higher. Luxury packaging reflected their high grade brand strategy in order to maintain consumer idea of high quality low. 3.2 Price More and more consumers buy the product rationally. As long as the product of each attribute can meet consumers psychological recognition, the price is no longer the key influence factors. In the modern marketing, the high grade product is still accepted by consumers even sold in high price. Tsingtao beer adopts differentiated pricing strategy. Its product positioning is very clear, so different product has different price. Company distributes products from the low to high level. For example, Shanshui beer, low-end products, has a low price which basically close to the cost. The result of this strategy is the increasing of their market share. Such as Tsingtao canned beer market price is à ¯Ã‚ ¿Ã‚ ¥3.50 each can. Comparing with the similar product of other brands, there is more than à ¯Ã‚ ¿Ã‚ ¥0.5 to 0.7 higher. Meanwhile, High-end products, such as Tsingtao Pure Draft, Tsingtao Gold, can increase sales of Tsingtao beer, and make positive effects on the own brand shaping, so the price is over à ¯Ã‚ ¿Ã‚ ¥8 generally(Alibaba, 2012). 3.3 Place The sale channel is divided according to the product classes in Tsingtao beer. In beer industry, many products are divided into three levels. The channels are divided into three categories: food straight channel, super market retail channels, circulation wholesale channel, different grades of products is corresponding to the different terminal; terminal is corresponding to the different channels. In China, Tsingtao beer keep setting up relationship with various levels terminals what including the national distributor, high-grade restaurant, super market retail store, places of entertainment and community retail terminal. At the same time actively strengthen the same they maintain the good cooperation relations with operators. 3.4 Promotion 1) Advertisement Tsingtao beer advertising is Centaury as one, passion achievement dream (Tsingtao beer, 2011). It not only mentions the companys history, but also gives their products with a sense of the Times image and full of vitality. In the Tsingtao beers official website, home page design unique creativity. In the left, a bottle of beer gives a person the feeling of sweet and refresh. The light yellow foam shows the high quality and high grade of Tsingtao beer. This design sets up the heart guide to the potential customers who have never tried Tsingtao beer. At the same time, in view of the different brands of products for different types of star endorsement also play a guiding role. Such as Pure Draft series looking for China is a very famous band, advertising effect is good. 2) Public Relation In the public relations Tsingtao beer mainly uses the government marketing, Olympic marketing to attract consumers eyes. After Beijings bid for the Olympic Games the success, they became Olympic sponsors, and actively use the Olympic platform to promote the brand in the international influence. Tsingtao beer has been insisting on the concept of the Olympic Games, the Olympic spirit of communicators. In order for the greatest degree of spread the Olympic spirit and enhance the brand image, Tsingtao beer made in stages of Olympic marketing plan, respectively for 2006 years light the passion, 2007 transfer passion, 2008 release passion, 2009 deductive passion'(China International Beer Web, 2010). Furthermore, they connected beer to music, sports through a variety of activities. Now Tsingtao international beer festival is Chinas most influential one of the beer festival, to the world propaganda Tsingtao beer long beer culture. At the same time, Tsingtao Beer Company did public charity in 2008. It shows the companys social responsibility, in this way a wide range of publicity, consumers won the favor deeply. 3) Sales Promotion In the daily sales activity, Tsingtao beer in order to be able to improve sales, the company puts forward for all kinds of promotional activities. Such as, for the people who purchase with a certain amount of Tsingtao beer in one time will present a new research and development of products to customers. It is not only the way to increase sales, but also can promote new products to customers. Personnel promotion is commonly used. The enterprise sent promotions specialist on the site promotion, such as promotion to consumers, evening show supermarket shopping guide, etc. 4. Segmentation, Targeting and Position Strategy 4.1 Segment Strategy Market segmentation is the inevitable trend of the development of market maturity. Segments of the market stand from the point of view of consumers in the division. The overall market of a certain product divided into several consumer groups, each consumer group is a market segment. Due to the beer belong to fast moving consumer goods, the average price is low in price by à ¯Ã‚ ¿Ã‚ ¥2-15, and Chinas average annual income per capita is à ¯Ã‚ ¿Ã‚ ¥24,000 (National Bureau of Statistics of China, 2012). So in the national scope, consumers purchase ability are basic same. Tsingtao beer uses the many kinds of segmentation methods. The first is the regional segmentation. Although the national regional consumer purchasing power is similar, but different areas formed different tastes, because of the influence of their eating habits. Through the investigation, the northern people like to powerful, roundly type of beer; Jiangsu, Shanghai and people from the south like gentle type of taste. Guangdong, Fujian coastal areas is fond like tasting strong alcohol and acid with bitter taste. According to this difference, the company will form different taste characteristics of beer to meet the needs of the consumers. Secondly, the company does the vertical segmentation in population. With age as segmentation criteria, different age paragraph has different demand. Such as young people like light beer. In the party, they can have a good time, and do not need to worry drunk. Middle-aged group people be fond of liking taste a little strong beer. It is to be in commonly business negotiation or with friends and family to get together to drink. In addition, the age always related the income level. Usually, age and consumption is proportional to the ability. So the market can be divided into high-end market and mid-low market. 4.2 Targeting Strategy and Positioning Strategy This two operations have close relationship. Market targeting is when the market segmentation later, in a number of subsidiaries in the process of optimization. Meanwhile, the market positioning is the enterprise according to the target market similar products competitive situation, in view of the customer for this kind of products are some characteristics or attribute value degree, for the enterprise products shape strong, distinctive bright individual character, and the vivid image transfer to the customer, get customer recognition(MBAlib, 2012). After one hundred years of development process, market targeting has gradually determined for high-end market. Market positioning of products is the noble, elegant, have grade and fashionable. From the product strategy, the Tsingtao beer products completely have into the target market conditions. In Germany the traditional brewing process and the improvement of science and technology, Tsingtao beers quality is undoubted fantastic. Additionally, the companys pricing is also slightly higher than other brand. No matter in hotel or the places of entertainment or the large supermarket, as long as consumers spend some money to buy high quality, high grade of beer. But as the market competition has been more intense, Tsingtao beer began to consider to enter the lower level market. So they develop Tsingtao beer family series wine. Its brand positioning is popular, cheap and fine, amiable. The situation is the consumer to Tsingtao beer high-end product of high popularity. Due to the expansion of the company mid-low products in 2000 was launched, so they need time to further improve the business. 5. Recommendation Integrated above four parts analysis, we can know that Tsingtao beer now has some advantages and disadvantages, as well as they need to face the opportunities and threats. As the leader of industry, brand awareness of Tsingtao is high, has obvious brand advantages. And they owned breweries distributed in all parts of the country. This is favorable conditions for Tsingtao beer into except outside Shandong. But at the same time, the regional differences also can become one disadvantage of Tsingtao beer. Although the beer brands of local place are not as famous as Tsingtao beer, but they have deep knowledge by locals. When Tsingtao beer gets merger and acquisition of these enterprises, if they do not pay attention the replacement of excessive of the brand, it will deeply touch native inner to local cultural beliefs. Then it will make local consumers ricing up a big rejection mood, and lead to the agent cannot easily agent, and the sales cannot reach expected. Furthermore, Tsingtao beer is beer brand from the north, though in the north of the city has many reputation, to the south of the consumers, it is still a relatively new brand. In addition, Tsingtao beer through way of merger in process with the original formula keeps consistent, but due to the reason of soil and water, it maybe cannot keep its original quality. At the soma time, the situations of acquisition enterprise are intermingled. So the completed integration is difficult. The government policy and the support of the huge beer consumption space is a good opportunity Tsingtao beer. Because of listing in both of Hong Kong and Shanghai, new issues bring new opportunities to the development of Tsingtao beer. It is an important opportunity that cooperates with important events. Each year, the international Tsingtao beer festival brings a large number of consumers and partners. It Expand the Tsingtao beers popularity. But there is growing number of new brands into the beer market. The promotion strategies which they use will drive the whole market declining profits. And raw material prices also bring pressure to the firm. At present, Tsingtao beer has entered into the mature period. Tsingtao beer market prospect is very broad. Along with the social development progress continuously, and social activities become more and more frequently, people put forward higher the quality of life of the new requirements. This requires the Tsingtao beer with the continuous development of society to improve product quality to increase the added value of products. Tsingtao beer sales area is narrow; the high-end product market share is low. In the sales channels, they should expand sales channels, and make full use of the dealers financial products into the domestic big cities. The strategic alliance and domestic and foreign well-known hotel for strategic alliance is right choice, like Pepsi and KFC as alliance. Tsingtao beer enterprise must be good at catch opponents weak and then open marketing offensive. Such as Beijing Yanjing, Nanjing dealer for instant noodles, beverage and other non now drink terminal product distributors. They are lack of operation drink terminal market corresponding network and the actual status of the experience. Tsingtao beer should increase in Beijing drink terminal market in terms of has formed a fixed consumer groups.

Revenge and Vengeance - Revenge More Important than Oedipus Complex Ess

Revenge More Important than Oedipus Complex in Hamlet  Ã‚        Ã‚   A boy's streak of vengeance is not always merely Oedipal. Hamlet's revenge, and the situations that spur it, are not based on his love for his mother, but on the need to avenge his father's death. Although Hamlet is the only one who hears the ghost talk, others experience the sight. This proves that he does not subconsciously create the hallucination in order to rid his mother of her new lover. Once learning that his father was murdered, and that no one witnessed his death, Hamlet feels compelled to punish the killer. Even though the murderer is his mother's new husband, Hamlet acts to avenge his father's death, not out of jealousy for his mother's partner. Hamlet is very angry with Gertrude, his mother, for marrying so soon after her first husband's death. His fury is based solely on his mother's rapid wedding and the person whom she wed, not on Hamlet's sexual desires towards his mother. Although Hamlet may love his mother, his actions of revenge are based on his need to a venge Old Hamlet's untimely death. The Oedipus Complex is a "universal law" which suggests that all boys become their mother's lover in dreams. "Freud believed that in the phallic stage of development, every boy becomes his mother's lover in his dreams"(1).This may cause them to try to rid their mother of her lover out of jealousy. In Hamlet's case, his revenge is not based on his sexual desires towards his mother but on his need to punish his father's killer. Old Hamlet's spirit, which was seen by Horatio, Bernardo and Marcellus even before gaining access to Hamlet, is not a figment of Hamlet's imagination. Hamlet did not subconsciously create the spirit as a means of creating a reason to ... ...loyal son's revenge. Works Cited and Consulted: Adelman, Janet. Suffocating Mothers: Fantasies of Maternal Origin in Shakespeare's plays, 'Hamlet' to 'The Tempest'. London and New York: Routledge. 1992. Guerin, Wilfred L., Earle Labor, Lee Morgan, Jeanne C. Reeseman, and John R. Willingham. A Handbook of Critical Approaches to Literature. New York: Oxford University Press, 1992. Heilman, Robert B. "The Role We Give Shakespeare." Essays on Shakespeare. Ed. Gerald Chapman. Princeton, NJ: Princeton University Press, 1965. Pitt, Angela. "Women in Shakespeare's Tragedies." Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from Shakespeare's Women. N.p.: n.p., 1981. Shakespeare, William. Hamlet, Prince of Denmark. The Riverside Shakespeare. ED. G. Blakemore Evans. Boston: Haughton Mifflin Company, 1974.   

Health In your own hands :: essays research papers

In response to the question of what I am most thankful for, I said I am most grateful to god for leaving me with great health. Maintaining good health and preventing illness is not an easy task and requires major responsibility. Health is with the individual when they take that first breath and with them when they take the last. In that sense, it is the individual’s responsibility to maintain good health since they are with it all the time and it plays a crucial part in their well being. Good health is a privilege that can be altered or taken away at any instant. Good health comes with responsibility. Responsibility requires time, knowledge, maturity, and determination. Responsibility is defined as the social force that binds you to your obligations and the courses of action demanded by that force (Princeton University, 2003). Moral questions arise when health and responsibility come together: How much does a person value his or her health? Do they have a desire to live? If the answer to both of these questions is no, then that person creates a greater risk in putting their health in jeopardy. If the answer is yes, then the individual must take advantage of the tools provided to them to sustain good health. The modern world has provided literature, internet sources, gyms, health food stores, and most importantly the men of wisdom; physicians. One concept that is beyond the capacity for any person to understand is that the human body is just an encasement, or compartment for a phenomenon known as the soul. It’s a driving force that recycles itself every time we make a conscious decision to direct an action. The body can be compared to a machine: it contains pumps, filters, electrical currents, receptors, tubes, and many other functions. It needs to be maintained just like a vehicle. And like all vehicles, they need to be taken to be checked up and given maintenance by a mechanic every few thousand miles, or as often as it breaks down. Our mechanic is our doctor. His job is to make sure that our fluid levels are correct, diagnose if necessary, and treat if science allows him to. The only thing that separates us from machines is that the engineering and mechanics of our bodies are not fully understood. This dilemma stirs up many questions on how a doctor can and should perform his work.

Not Everything That Is Learned Is Contained in Books

Learning is a good way to improve intelligence of human being. There are a lot of sources which people can learn from, such as books, works, social environment, reading and so on. Among these sources, learning from book is an efficient way to get a lot of knowledge. However, not all things are included in books and it is just a source for knowledge. It is probable that books are an enormous source of knowledge for the people to study. There are different types of books, for example novels, journals, scientific books, sociology books, news, reports and so on. When the basic education or specific field of interest is needed to study, learning from books is an effective way to be efficient in it. Some books give people the experience of the writers. These books are valuable for the people because although they did meet with this experience, they will easily know about these experiences. Therefore, books are a good source of knowledge for the people. On the other, reading books is not a perfect way of studying since not everything that is learned is contained in books. There are unlimited amount of knowledge and experience that we have to learn in our real lives, and it is called life experience. Life experience can only be found in the real life and learning from books will only be knowledge. For example, if a person gets a serious disease, only this person will know how serious it is and others people will know only as knowledge. This person may also improve the maturity by thinking how life is impermanent. Therefore, not everything that is learned is contained in books. In conclusion, studying form books is only a part of learning. The perfect way of learning is to learn from books and from real life as well.